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What’s in a Profile?

1 As presented by the article of Paul Chaney, Leo Burnett/ARC Worldwide have come up with six social shopper profiles to help steer social commerce businesses.  Those six profiles are as follows...

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Is paying for “Sharing” Marketing Fraud?

1 Paul Marsden, our colleague at Social Media Today reported yesterday that Tesco is beginning a “Share and Earn” program to increase its social commerce presence. As the author accurately put, this...

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